Well I finally caved.
Which brings up a whole different set of issues. Apparently businesses on facebook don’t have facebook pages, they have “tabs” and facebook provides no means to create this tab.
So you’ve got to log-in as a “developer” and create your tabs in an API. In short, it’s a hot mess, and you have to jump through a whole new set of hoops to make it look like you want it to.
It’s at this point when the shock, horror and utter dismay set in.
I don’t want to have to fight with another interface just to make another mini-website. I already put up a real website, and it was a pain in the neck. So this leaves the door open for all sorts of third-party vendors. Some are free, most want you to pay, and the vast majority are selling all sorts of social-media snake-oil.
But just when you’re about to throw in the towel and hire one of these social-marketeers, remember the immortal words of Ken at Popehat:
“Outsource your marketing, outsource your ethics and your reputation.”
Don’t do it.